Sara Connolly
Sara Connolly
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Operational clarity. Execution that works. Built to scale.

I partner with founders and leadership teams to build, fix, and scale the parts of your business that actually make it run  so you can stop being the bottleneck and start leading the way forward.


Whether you're launching something new or cleaning up what's already in motion, here's what I bring to the table.

Core Services

General Operations

Project Management & Launch Execution

Business Development Strategy

Your business needs structure, not just hustle. These are the foundations I build or optimize.


  • Operational Audit + Strategic Roadmap
    A full diagnostic of your business and a clear plan to move forward
  • Fractional COO Support
    Embedded, ongoing ops leadership when you need a partner at the table
  • Project-Based Execution
    Launches, fixes, and infrastructure builds. Done and delivered
  • SOP + Process Development
    Repeatable systems that scale and don’t rely on memory or micromanagement
  • KPI & Metrics Design
    The numbers that actually tell you how you're doing, tracked in real time
  • Org Chart + Hiring Strategy
    Role clarity, hiring plans, and structure that matches your goals
  • Team Onboarding & Training Frameworks
    Set your team up for success with systems that stick
  • Vendor Management Systems
    Streamline the chaos and get the right partners in the right roles

Business Development Strategy

Project Management & Launch Execution

Business Development Strategy

You don’t just need big ideas . You need an operator who can build the structure to support them. 


  • New Market Entry Planning
    Whether it’s a new region, new retail channel, or international territory, I build the plan, assess ops feasibility, and support execution
  • Retail & Wholesale Channel Expansion
    Scale beyond DTC with the right packaging, pricing, margins, and ops to support growth
  • Partnership Strategy & Support
    Identify strategic collaborators, vet them operationally, and ensure smooth integration
  • Operational Readiness for Scale
    Make sure your systems, team, and vendors can handle the next phase of growth 
  • Go-to-Market Support for New Verticals
    From pivoting your positioning to adapting your backend, I help you launch into new categories the right way
  • Revenue Diversification Strategy
    Explore new income streams (subs, retail, licensing, etc.) with the backend to support them

Project Management & Launch Execution

Project Management & Launch Execution

Project Management & Launch Execution

When you're preparing to launch, whether it’s a new product, store, or internal initiative, you need more than a plan.


  • Project Scoping & Timeline Development
    Clear phases, realistic timelines, and built-in accountability
  • Cross-Functional Project Management
    I connect the dots across ops, marketing, product, finance, and vendors
  • Product Commercialization Execution
    From final formulas and packaging to supply chain and vendor readiness
  • Retail & DTC Launch Management
    Brick-and-mortar store openings, ecommerce drops, or brand-wide rollout
  • Post-Launch Debriefs & Process Optimization
    I don’t just launch. I analyze, iterate, and set you up to scale it

Product & Inventory

Retail + DTC Services

Project Management & Launch Execution

For product-based businesses that need supply chain sanity.


  • Inventory Planning + Systems
    The right products, in the right place, at the right time
  • Supply Chain Design + Cleanup
    Untangle the mess and make your ops flow
  • Demand Planning
    Forecasting that helps you make smart, lean decisions 
  • Product Launch Playbooks
    From concept to shelf. Clean execution, every time
  • Vendor Sourcing + Negotiation
    Leverage my network and process to get the best terms
  • Warehousing + Fulfillment Strategy
    Align your backend with the growth you want

Retail + DTC Services

Retail + DTC Services

Retail + DTC Services

If you're running stores or shipping products, this one's for you:


  • New Store Launch
    Site selection, systems, staff; let’s open it right. I've opened countless stores
  • Retail SOPs + Playbooks
    Store-level tools to keep teams consistent and high-performing
  • POS Setup + Optimization
    Make your tech actually support the experience
  • Customer Journey Mapping
    From door to sale, design the flow that drives revenue
  • Ecommerce Ops Optimization
    Tighten up the backend so online feels effortless
  • Inventory Sync Across Channels
    In-store, online, in your head; I’ll make it all talk

Tech Systems

Retail + DTC Services

Retail + DTC Services

The tools that power your business. Chosen and configured with intention.


  • Tech Stack Review + Recommendations
    Use the right tools, not more tools
  • System Integrations
    CRM, POS, Inventory, Finance, make them all work together
  • Tool Selection + Setup
    No more duct-taped systems that confuse your team
  • Automation Opportunities
    Save time, reduce error, and boost consistency
  • Dashboards + Reporting Setup
    Visibility into the things that matter most

Finance-Lite Ops

Consulting Add-Ons

Consulting Add-Ons

I don’t replace your CFO, I make sure your ops align with your numbers.


  • Budgeting Support for Ops Teams
    Translate your financial plan into operational reality
  • Ops-Centric Forecasting
    Predict what you need to run smart
  • P&L + Margin Visibility Support
    Understand what’s working — and what’s eating profit
  • Cash Flow & Inventory Sync Strategy
    Keep your operations and bank balance on the same page


Consulting Add-Ons

Consulting Add-Ons

Consulting Add-Ons

Additional ways I support high-growth teams and founders:


  • Quarterly Business Planning
    Turn chaos into a clear 90-day action plan
  • Offsite or Strategy Session Facilitation
    Align leadership and map what’s next
  • “Rent-a-COO” for Launches or Crisis Mode
    Drop-in support when things get intense
  • Ops Training for Founders or Teams
    Get your people thinking and operating like pros
  • Hiring: Interviewing + Vetting Ops Roles
    Make the right hire the first time

Start Building

Extended Services & Trusted Partner Ecosystem

Running a business takes more than great systems. It takes branding, product development, fulfillment, finance, and growth all moving together. That’s where my Extended Services & Partner Ecosystem comes in.


Through a vetted ecosystem of creatives, service providers, and specialists, I can help you source, manage, and coordinate the full scope of what your business needs to scale.


Whether you need a fresh brand identity, a new manufacturer, or a customer service team you can count on, I’ve got you.


I’ll bring in the right partners and manage the moving pieces so you don’t have to.

Creative & Brand Support

Need a killer brand identity, a retail-ready package, or a website that actually converts? I collaborate with top designers and creatives who specialize in brand strategy, packaging design, product photography, web development (Shopify, Squarespace, Webflow), and marketing collateral that looks as good as it performs.

Marketing & Growth Strategy

From email flows and paid ads to SEO and content that pulls people in, I partner with marketers who know how to drive growth and build visibility. We’ll build a strategy that aligns with your ops and execute it with trusted experts in copywriting, social, and customer acquisition.

Ecommerce & Tech Optimization

Whether you're building on Shopify or expanding to Amazon, I work with ecommerce specialists who can build, optimize, and connect the systems that power your business. From CRM setup to subscriptions and landing pages, we make the tech work for your team and your customer.

People & Team Infrastructure

Hiring your first ops role? Need real HR support? I bring in trusted partners to help with everything from recruiting and onboarding to fractional HR leadership, org chart design, and building the internal systems your team needs to thrive.

Product, Manufacturing & Fulfillment

Launching a physical product? I’ll help source and manage the right manufacturers, coordinate packaging production, and set you up with quality control and regulatory experts. I also work with warehousing, fulfillment, and logistics partners who know how to move quickly and scale smart.

Swag, Merch & Gifting

Need custom merch, PR kits, or branded swag that doesn’t suck? I work with sustainable and values-aligned partners who handle printing, packaging, and fulfillment from concept to doorstep.

Swag, Merch & Gifting

I’m not a CFO, but I know some great ones. I can bring in fractional finance and legal pros to support bookkeeping cleanup, financial modeling, budgeting, forecasting, legal entity setup, contracts, and more; including highly regulated industry compliance where needed.

Start Scaling

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