I’m an operations expert who partners with consumer-facing businesses to turn big visions into working realities. With deep experience across supply chain, product development, retail, and DTC, I step in as a fractional COO or hands-on advisor to help brands build, launch, and scale.
Whether you're starting from scratch, stuck in a turnaround, or ready to grow fast, I bring structure, leadership, and execution to every stage of the journey. I’ve worked across industries, channels, and business models, and I know how to move fast without breaking the business.
I'm different from most consultants because I'm not theorizing... I'M OPERATING. When you work with me, I'm solving the same operational challenges you face every single day.
I started Backbone Operations after spending a decade building infrastructure for some of the biggest brands in cannabis and consumer goods—including taking a vertically integrated cannabis company from 20 people to $1.6B valuation, and scaling a retail chain from $7M to $30M in 18 months.
I'm Currently Operating I'm not retired from operations. I'm running companies right now. The solutions I recommend? I'm using them today.
I've Seen Unicorn Success and Failure MedMen taught me what's possible. It also taught me what breaks. I prevent problems because I've fixed them all.
I Bring Cross-Industry Patterns CPG, Cannabis, DTC, fashion, lifestyle; I connect dots others miss because I operate across verticals.
I Execute, Not Just Strategize I don't hand you a deck. I build your 3PL network, design your Shopify workflows, and fix what's broken.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.